The Mass Media in China - 3469 Words

LS22442 Mass Media Tutorial Weeks 4 and 5 WEEK 4 The Mass Media in China Read the text (translation) paras. 1-38 for Week 4, before your tutorial; watch the first half of the documentary in class, then answer the questions at end. First anniversary of China’s entry to WTO (2002) RTHK: Impact on the media Ru shi yi zhou nian(å… ¥Ã¤ ¸â€"ä ¸â‚¬Ã¥â€˜ ¨Ã¥ ¹ ´) HC427.95 .R83 2003 (local tv) Vol.2 RTHK Soundtrack: mainly Cantonese, some Putonghua (with Chinese subtitles), some English Introduction (Trans. D.B. Hunter) Recent years have seen rapid development in China’s mass media sector with a progressive shift in balance from government control to commercialization and responsiveness to markets. To cope with market demand and the challenge posed by competition†¦show more content†¦Two months ago it signed a framework agreement with Xing Kong Weishi for a strategic alliance. 18. As China’s broadcasting industry moves into the make-or-break market system, CCTV (China Central Television) relies on advertising for 90% of its revenue. Ratings are the most important indication of how well it is surviving. 19. In our weather forecast, for the first time in the world [?] we have added a 7.5 second advertising spot. 20. Voting for the best peak period advert is underway – it is big day for the country’s advertising industry. 21. While last year revenue from television advertising reached RMB 120 billion in China, by world media standards, such as MTV, one MTV channel alone generated RMB50 billion, so there is still a huge difference. So the media industry in China is confident that there is plenty of potential for development in the mainland market. And it is not just entertainment programmes which are starting to respond to what the mass of viewers want, even news programmes, previously considered off-limits, are putting pleasing the viewers first. 22. Nowadays in China the television programme with the highest recognition factor is an interview programme, a programme with a watchdog function. This is really a very big change. Without this programme, itShow MoreRelatedThe Mass Media in China3453 Words   |  14 PagesLS22442 Mass Media Tutorial Weeks 4 and 5 WEEK 4 The Mass Media in China Read the text (translation) paras. 1-38 for Week 4, before your tutorial; watch the first half of the documentary in class, then answer the questions at end. First anniversary of China’s entry to WTO (2002) RTHK: Impact on the media Ru shi yi zhou nian(å… ¥Ã¤ ¸â€"ä ¸â‚¬Ã¥â€˜ ¨Ã¥ ¹ ´) HC427.95 .R83 2003 (local tv) Vol.2 RTHK Soundtrack: mainly Cantonese, some Putonghua (with Chinese subtitles), some English Introduction (Trans. D.B. Hunter) Read MoreThe Agenda Setting Model Can Guide The Public Opinion And Mass Communication1464 Words   |  6 Pagesand mass communication about some social or political issues. Different with media effects model, the media effects more like to telling people how to think, however, the agenda setting model is successful in telling people what to think about. In a general way, agenda setting theory was constructed in the environment of traditional mass media, and the purpose is to study traditional mass media. About the visual agenda setting, the particular pictures, videos affect the influence of the media, whichRead MoreRole Of Local Media On Public Diplomacy1705 Words   |  7 Pageslocal media in promoting Public Diplomacy of China in Zanzibar. The chapter also gives research Questions and significance of the study and research methodology. 1.1.1 Background and Problem Statement In every society in this world, media plays a very important role as sources of information on what is occurring not only within the local community but also in international in the formation of public opinion and have been recognized as constitutive of social reality in modern society . Media thusRead MoreGlobal Media1711 Words   |  7 PagesNowadays, people live in a global age and the pace of globalisation has accelerated as a result of the rapid development of technology and economy. Under the process of globalisation, both the local culture and the mass media are affected dramatically. The phenomenon of homogenisation and heterogenisation has been created and is considered as the most representative and symbolic impact. However, the topic of globalisation is highly controversial and needs to be analysed in depth. In history, threeRead MoreThe Impact Of Media On Public Opinion And Chinese Politics1712 Words   |  7 PagesIntroduction 1. Background Media in China has a tremendous influence on public opinion and Chinese politics, the significant increase of state owned media outlets beging from 1949 to 1980s and marketable ones since 1979 indicates the state’s purpose to address the following two major issues: 1) to reduce the government’s financial burden. 2) to help modernize China’s economy. (in-class teaching material) Since those media began to be allowed to support themselves in various ways, several hundredRead MoreQuestions On Thinking Towards Weibo1628 Words   |  7 Pages2014) Weibo is seems like the real-time monitoring system for China to supervise what has already happen in China. New York Times discussed the increasing popularity of Weibo has already built the debate and critical kingdom in the inner social of China in order to profoundly alter the theory formation and social feature of China. For its benefits, it could improve the supervision by the public and push forward the civil society. While in China, as civil enjoy the freedom and space in Internet, the InternetRead MoreElectronic Mass Media1228 Words   |  5 PagesELECTRONIC MASS MEDIA IN TODAY’S SOCIETY MASS MEDIA Mass media refers collectively to all media technologies, including the Internet, television, newspapers, and radio, which are used for mass communications, and to the organizations which control these technologies. Mass media play a significant role in shaping public perceptions on a variety of important issues, both through the information that is dispensed through them, and through the interpretations they place upon this information. TheRead MoreHow Does Nationalism Solidify a Country? Essay1239 Words   |  5 Pagesstability, history, economy but also culture, religion and ethnicity. What is nationalism? Nationalism is the idea of a sense of common identity to a particular geographical area. Before bourgeoisie, feudalism was implemented among countries, such as China, Japan and France. Under this hierarchy, there were different social classes; some social classes were regarded as sovereign but some were not. Therefore, discrimination and inequality resulted. To solve this social problem, the ideology of NationalismRead MoreCensorship Is Justified631 Words   |  3 Pagesdifferent people might vary greatly. As far as I am concerned, I tend to think that the censorship in China is somehow justified otherwise how can China developed so rapidly for the recent years. I know there are many voices against the censorship of our country, but let’s think from another way, how can we build our welfare and prosperity culture without certain kinds of proper censorship in china? Censorship is the best justified method to make sure everyones rights. In a society which is madeRead MoreMass Medi The Spread Of Digital Media Communication1701 Words   |  7 PagesIs the mass media likely to survive the spread of digital media communication? The purpose of this essay is to explore if mass media is likely to survive the spread of digital media communication. Firstly, this essay discusses the definition of mass media, as well as when and where it originated in order to gain a better background understanding. It then goes on to discuss the growing popularity of digital media and how mass media communication still prevails despite the new digital media. In the