Media Essay - 1506 Words

Violence in the Media Violence in the media has been a growing problem ever since the emergence of mass media. One wonders however, how violence has become so prominent in our culture, more so than other countries. More minors are being involved in heinous crimes such as murders and armed robberies. Even play on the school ground is getting rougher. There are many factors that play into the increasing violence, such as over population, religious struggles, and race. One factor that plays into the increase of violence would be mass media. Mass media has the power to reach and influence almost every American. Radio, newspaper, and television are all means by which media reaches people. Television however, can be considered the†¦show more content†¦Kids can see other countries and cultures from around the world. Too see the world is to truly be educated, and television can do that in some ways by bringing to kids the vision of the world. There are also educational programs on TV; programs like Seasa me Street and Barney. These programs teach children basic educational tools like the alphabet. They also teach children how to be loving and caring towards others. nbsp;nbsp;nbsp;nbsp;nbsp;However, with the popularity of television rising, so are all the problems related to it. Along with all the educational programming on television, there are violent and disturbing programs as well. The range of what they watch is anything and everything, whatever gets their attention. It used to be silly cartoons, but now its violent shows that grabs attention. Programs such as the WWE, where people violently wrestle each other, using jaw-breaking moves like the quot;pile-driverquot;(Children and TV Violence). Not only are children watching these programs as much as the educational ones, but they are getting hooked onto them. TV can be very addicting. Lots of children come home straight from school to just sit in front of the tube till dinnertime. Parents are getting lazier than ever and let their children watch TV to keep them occupied. TV has become a sort of babysitter for kids after school. The effects of children watching violence on television hasShow MoreRelatedMedia, Poor, And Media845 Words   |  4 PagesIt s an interesting world we live in when comedians such as Jon Stewart are more trusted to give truthful, adequate information rather than news outlets and the media. What seems like a curious predicament is really nothing more than the creation of a monetized media, the value of a persons interest in a headline. In Media, poor ethics and sensationalism caused by greed have led to unfortunate effects such as misinformation, idolization of celebrities, and reduced credibility of news outlets asRead MoreMedia Panics981 Words   |  4 PagesA media panic or often referred to as a moral panic, is a term that describes how the media is formulating issues amongst our society. Over time, our culture has shifted and caused for many conclusions regarding media panics and the relationship between youth and the media culture. Based upon previous knowledge and course read ings, I have drawn a very disturbing conclusion; this being that no matter what age, children are willing or non willingly now under surveillance to determine what kind ofRead MorePrint Media And Digital Media1740 Words   |  7 PagesThe print and the digital media have been in the forefront in acting as the social mirror reflecting on what goes on in the society. Thus when it is said that the print media is dead it becomes quite disturbing because traditionally it is known as the only tool that people have come to trust to deliver information in a holistic manner. Well, in the advertising world, it is assumed that the more the products are displayed in pages of magazines and newspapers; they are bound to be sold more becauseRead MoreThe Impact Of Media On New Media1313 Words   |  6 Pagesreceived information and news through paper-based media,like newspapers,magazines and books.Owing to the appearance of mobile phones and IPADs,people can look through news easily and convenie ntly,paper-based media need to innovate and reform.This assignment will present the status quo of paper-based media,it will explain the combination of new media and paper-based media,the significance of paper-based media innovation. McLuhan Marshall said that media are the basic motivation of social developmentRead MoreMedia Influence Mass Media795 Words   |  4 PagesMass Media and the Influence on America and Television By. Mozelle Jones HUMANITIES In real life, we are in Mass Media and we did not even know it. Everything from you learning to just leisure involvement. The cultural products that influence mass media and has taking part is Net Flix. It has made an impact on the movie business where television can be used to see movies and mass media. Television still has an impact on cultural meanings. It shows us the news, ads, and movies that changeRead MoreMedia And The Media Industry1465 Words   |  6 Pagesformulate a reply to your comments about media course, Television Production which I’ve chosen to study. Media courses have been taught at U.K universities for over thirty years and vary from practical to academic studies, but one thing is for sure, they have evolved over time as the media industry has changed considerably. I understand you have major reservations about my choice of course, as this isn’t traditional degree, it’s worth noting that the media industry generates  £8 million an hour inRead MoreMedia And The Global Media1417 Words   |  6 Pagesbringing about the global media order. The first of these five shifts is the increasing concentration of ownership. This means that the global media is now dominated by a small number of powerful, centralized media conglomerates. Sociological theories of the various forms of the media shows us that they can never be assumed to be politically neutral or socially beneficial. For many people the key problem is the increasing concentration of ownership of different types of media within large conglomeratesRead MoreHow Media Affects The Way Of Media Consumption2434 Words   |  10 PagesSummary The research conducts that how extent media are consumed by the contemporary immigrants, who is from East Asia, in London and how they perceive their nation’s news, Britain’s news and International news via certain media. Method of research is one to one interview followed by questionnaires, as well as additional oral questionnaires. Results of interview show that four of five interviewers usually check their nation’s news while do not check Britain’s domestic news. In addition, even theyRead MoreMedia s Influence On Media1014 Words   |  5 PagesThe way that diasporic audiences use media products to give them a connection to their country of origin has been a topic of research for many scholars. The increasing ability to stream content online allows people to keep the same routine in watching content and to watch content which they can relate to and see themselves reflected in, often unlike the content on in their new home country. Online news allows pe ople to keep up with current events and look out for events that may affect the ones theyRead MoreMedia Bias And The Media1042 Words   |  5 Pagesor the method for reporting them is termed as Media Bias. It is some of the time said that media tailor the news and as opposed to introducing the truths it shows different purposes of perspectives and sentiments. Media inclination is pervasive or broad and it defies the guidelines of news-casting. Media Bias is seen in just about all the nations on the planet and the bearing and level of its effect differs. Some of the time the impediments of media may likewise be translated as inclination. Such

Political Economy in the Asia Pacific Free Essays

string(135) " host country are followed, as well as continuing to meet the legal requirements of the home country \(Griffin Pustay, 2010, p\." The political economy of countries can be considered interdependent, as they influence each other and experience change simultaneously. This interdependency affects the level of economic wellbeing of countries, including the economic conditions and stability of a country. The political economy of a country encompasses the political, legal and economic systems influencing the country’s economy. We will write a custom essay sample on Political Economy in the Asia Pacific or any similar topic only for you Order Now Jevons (1880) described political economy as the wealth of a country and the reasons contributing to differences in wealth between countries (p. 7). The political system of a country heavily influences the way in which a country operates, and often affects other countries that it actively deals with. Differing legal systems, laws and regulations of countries can also impact other countries. Similarly, the economic systems and changes in a country’s economic position can impact other countries, and at times, their economic wellbeing. Whilst the political, legal and economic systems of some countries are interdependent, disruptions to interdependency must also be considered when assessing those countries’ reliance on each other. Several factors can hinder their interdependency, including comparative advantage not being followed, a strong focus on regionalism and inefficient free trade agreements. Political decisions imposed by Governments can affect the political economy and often the wellbeing of countries. Government decisions, including laws and policies, affect society as a whole (Hill, Cronk, Wickramasekera, 2011, p. 236). There are two main forms of political systems: democracy and totalitarianism. Democracy is a system where the citizens govern the country through their elected representatives (Hill et al. , 2011, p. 245). Examples of democratic countries in the Asia Pacific business region include Australia and Thailand (Department of Foreign Affairs and Trade, 2008) (U. S Department of State, n. d. ). Totalitarianism refers to a system where one person or political party has control over all citizens, restricting political freedom (Hill et al. , 2011, p. 245). Totalitarianism is seen in China and North Korea (Jianming, 2010, p. 2) (Lim, 2009, p. 10-114). These differing political systems can affect economic relations between countries. An example of this is the view that democratic countries are more willing to trade and participate in international business with other democracies, than with totalitarianism countries. Democracies share similar values and laws on intellectual property rights. It is also believed that peace is more prevalent in democracies, enabling a higher e ase of trade (Rosendorff, P. 2000). We see this in Australia’s preference for trade with the US rather than with China. In September 2010, the Department of Foreign Affairs and Trade reported that Australia had an ‘economic relationship’ (measured on trade in commodities, services and two-way investment) with the US worth over AUD$860 billion, compared to less than AUD$100 billion with China. The strength of the economic relationship between Australia and the US is believed to relate to each countries’ strong democratic values and from the US and Australia being strong allies, due to similar political practices (Sheridan, 2011). The varying political decisions and policies made by Governments can also impact other countries. With globalisation being so prominent today, the interdependency of a country’s political decisions is apparent. Globalisation dramatically increased after World War II, with many of the worlds’ major trading countries lowering trade barriers, including tariffs and quotas, after years of favoring local industries (Griffin Pustay, 2010, p. 38). According to Friedman (2000) globalisation is defined as ‘the inexorable integration of markets, nation-states, and technologies†¦in a way that enables individuals, corporations and nation-states to reach around the world farther, faster, deeper, and cheaper than ever before’ (p. ). This integration of economies suggests that Government decisions affect the economic wellbeing of other countries. An example of this is the recent temporary ban of live cattle exports by the Gillard Government in Australia, in response to perceived animal cruelty towards Australian cattle in Indonesian abattoirs. David Farley, CEO o f the Australian Agricultural Company, Australia’s largest beef company, reported that the ban cost the company up to AUD$8 million. He also stated that Australia’s reputation in the international trading market was damaged by the temporary ban (O’Brien, 2012). The political decision to temporarily ban live exports to Indonesia caused financial loss for the Australian cattle industry and affected Australia’s political relations with Indonesia, with the Indonesian Government stopping imports of live cattle from Australia in December. Bayu Krisnamurthi, the Deputy Agriculture Minister of Indonesia, commented that Australia had discriminated against Indonesia by imposing new standards of animal welfare, as the same standards were not imposed on other countries importing live cattle. He threatened to file a claim with the World Trade Organization if discrimination occurred (Vasek AAP, 2011). Whilst live exports to Indonesia has resumed, their imports are down by 50 percent and relations between Australia and Indonesia are affected. The incident damaged Australia’s economy and forced beef prices to rise in Indonesian markets (Nirmala, 2012). This illustrates the interdependency of Australia and Indonesia, with disruptions to trade affecting the political economy of both countries. It is evident that the political risk of Australia and Indonesia has increased. Political risk is the likelihood of political groups (Government and non-government groups) causing changes in a country’s ability to successfully participate in business activities, which may affect profits and goals of local and international businesses (Hill et al. , 2011, p. 266). Animals Australia and the Gillard Government both contributed to the live cattle export ban (Animals Australia, 2011), which in turn affected the profits of Australian beef companies. Businesses in the beef industry (or similar) may re-consider business dealings with Australian beef companies as they re-assess the political risk of trading with Australia. This may also result in Australia seeking markets elsewhere to sustain a profitable beef industry. As Governments implement differing political systems and decisions, other countries are affected, often in an unfavorable way. The differing legal systems between countries can impact dealings between countries and international businesses. The legal system of a country reflects the rules and laws imposed to manage society and behavior (Hill et al. , 2011, p. 253). A firm conducting business in a foreign country must ensure the laws of the host country are followed, as well as continuing to meet the legal requirements of the home country (Griffin Pustay, 2010, p. You read "Political Economy in the Asia Pacific" in category "Papers" 78). Four main legal systems are prominent today: common law, civil law, religious law and bureaucratic law (Griffin Pustay, 2010, p. 79). Common law is present in many countries is the Asia Pacific business region, including Australia, India, New Zealand, Hong Kong and Malaysia. Common law is based on judges’ decisions, creating legal precedents which assist in creating new laws and making future judgments (Griffin Pustay, 2010, p. 79). Civil law is a legal system based on laws that have been set in a code system. It is different to common law, as judges do not have flexibility to interpret the law as the laws are already prescribed in the code system. Civil law is currently present is Japan (Hill et al. , 2011, p. 254). Religious law, or theocratic law, is a legal system that is based on the rules of a particular religion. Religious law is not common in the Asia Pacific region (Griffin Pustay, 2010, p. 79). Bureaucratic law is a legal system where decisions are made by the country’s bureaucrats, often without taking the laws of the country into consideration. Communism and other forms of dictatorships are regularly compared to bureaucratic law. China is an example of a country where bureaucratic law is imposed (Griffin Pustay, 2010, p. 81). It is apparent there are strong differences between the legal systems of countries in the Asia Pacific, which can affect businesses operating internationally. For example, in a recently merged Australian and Chinese company, King Wood Mallesons, Stuart Fuller, the company’s chief executive, stated that China’s Ministry of Justice requirement for all lawyers to pledge allegiance to the Chinese Communist Party will not affect the company’s business dealings or clients (Sainsbury, 2012). However, this could affect lawyers who have not previously worked under the Chinese Communist Party, as they are pledging to uphold communist laws, which differ from Australian laws and values. This could also affect the perception of the company by international clients, whose values may differ from that of the Chinese Communist Party. Hence, it is evident that differing legal systems potentially influence operations between international businesses. New laws can also influence business dealings between countries. Indian companies have expressed concerns over the Australian carbon and mining taxes that are set to be implemented in 2012. Naveen Jindal, Indian parliamentarian and head of Jindal Steel and Power, believes the taxes will deter Indian companies from investing in Australian mining (and similar) companies. He stated, â€Å"The carbon tax is as much of a concern to Indian companies as it is to Australian companies† (Doherty Ker, 2012). Thus tax laws in one country can also affect another country’s economy, with a potential loss of investment opportunities and profits for both parties. It can also be seen that while a law designed for one purpose (in this case, the taxes are to help stop climate change) (Clean Energy Future, 2012) it can ultimately affect another area of a country’s economy – in this case, foreign investment. There have been circumstances where legal requirements imposed for one purpose have actually been seen as an ‘excuse’ for deterring trade or investment. In 2009, the Malaysian Palm Oil Council, on behalf of the biggest palm oil producers in the world — Malaysia and Indonesia – filed a case against the European Union (EU) for introducing sustainability criteria for palm oil imports. The Council believed that the criteria was actually a barrier to the trade of biofuel, based on the EU wanting to continue support for home-grown rapeseed oil, currently subsidised by the EU (Junginger, Dam, Zarrilli, Mohamed, Marchal Faaij, 2011, p. 028-2042). It can be recognised that the EU may have been wishing to protect the home industry and jobs, which generally results in increased costs for consumers (Hill et al. , 2011, p. 109). In disguising the true intentions of laws, a country’s trading relationships can be affected. Thus differing legal systems, laws and re quirements can affect, and often hinder the progress, of international business dealings. The economic position of one country can impact other countries and international businesses. Economic systems can be described as the system by which a country organises how and what should be produced, whom to produce for and how funds should be distributed (Hill et al. , 2011, p. 203). There are three main economic systems: market economies, command economies and mixed economies. A market economy is when production activities are privately owned, and the quantity to be produced is based on supply and demand and is determined by an individual or business for profit making purposes (Hill et al. , 2011, p. 304). In a command economy, the Government determines what goods and services are sold, the prices that items are sold for and the quantities to be produced (Hill et al. , 2011, p. 304). A mixed economy is a combination of both market and command economies, with both private and state ownership controlling the production of goods and services (Hill et al. , 2011, p. 305). It is believed that a country’s economic system directly relates to its’ economic development and wellbeing and some argue that market economies provide greater opportunities for economic development and growth, hence creating a stronger economy (Hill et al. 2011, p. 306-307). This can be seen when comparing Malaysia and Singapore as the country’s systems greatly differ. When the ASEAN and China agreement was put into effect in January 2010, the Associated Chinese Chambers of Commerce and Industry of Malaysia (ACCCIM) called for a limit of 10 percent in annual growth of the amount of imports from Chin a. This was due to protection of Malay’s as manufacturers found it difficult to compete against cheap Chinese products (Ng, F. , 2010). This shows Malaysia’s economic system reflects command economy characteristics, as there is control over what is imported, which in turn could limit profits due to restrictions. Singapore is evidently more of a market economy. Singapore is considered a very ‘open’ country in relation to trade, therefore depending on international trade (Global Trade, 2012). The World Bank has stated that Singapore is the easiest country to conduct business with, with the openness of trade and aim to attract foreign direct investment (FDI) being contributing factors (The World Bank, 2009). Since signing a free trade agreement with the US, Singapore has imposed competition laws that restrict anti-competitive regulations. The Ministry of Trade and Industry in Singapore stated that by encouraging competition, they would be able to encourage the ‘efficient functioning of the markets’. This move resulted in foreign lawyers and barristers to pursue work opportunities in Singapore (Sawyer, D. , 2006). By comparing Singapore and Malaysia, it can be viewed that market economies (such as Singapore) have greater potential for economic growth. Currency fluctuations can affect countries with interdependent economies when a change in the value of one currency affects other currencies. Indonesia’s economy was considered to be competitively growing from 1966 – 2007, based on the country’s commitment to lowering poverty through rural development and increased production in the rice industry. However, the Asian Financial Crisis from 1997-2000 caused poverty in Indonesia to rise, while GDP drastically decreased (Fatah, Othman Abdullah, 2012, p. 291-299). The high economic growth of Asian countries directly contributed to the crisis, mainly through an increase in investment, excess capacity, high levels of debt and increased imports. As borrowing and investments grew, companies were unable to service their debts (Hill et al. , 2011, p. 176). When the Thai Baht fell by 55 percent in 1998, other Asian currencies were deeply affected, including the Indonesian rupiah, which decreased 76 percent in 6 months. The decline of the Indonesian economy forced the Government to accept a loan of US$37 billion from the International Monetary Fund (IMF) Hill et al. , 2011, p. 177). The consequences of rapidly expanding Asian economies and the impact of decreasing currencies on each country was evident during the Asian Financial Crisis. The economic interdependency between countries had a negative impact on other economies, affecting their economic wellbeing as their economic position declined. Although the political economy of countries is generally interdependent, there are factors that deter interdependency from completely occurring. For interdependency to function best, comparative advantage should be allowed to operate. David Ricardo developed the theory of comparative advantage in the 19th century and suggested that a country should produce and export goods and services that it is relatively more productive at producing than other countries, and import goods and services that are more productively made by other countries (Ricardo, 1817). Through their comparative advantage, countries benefit economically from participating in trade. This also suggests that free and open trade between countries is positive for economic progression (Hill et al. , 2011, p. 65). However, this theory is not always practised since Government political decisions can prevent its effectiveness. On 22 March, 2012 automaker Holden received a AUD$275 million government subsidy to continue to operate its Australian factories, in order to maintain jobs (Straits Times, 2012). According to Chris Berg, â€Å"Less than half of one per cent of the labour force works for the car industry and car manufacturers are not particularly central to the economic structure, cars are not†¦hard to buy from overseas and their manufacturing is not particularly high-tech† (Berg, 2012). Thus Australia is not following comparative advantage in the car manufacturing industry, with the reliance of Government subsidies helping to continue production and maintain jobs. This can be compared to Thailand, with car manufacturing production hugely increasing due to low labour costs (Bangkok Post, 2011). As export demand has increased, production has increased, with an 11 percent rise in the last year (Bangkok Post, 2012). Surapong Paisittanapong, spokesperson of the Automotive Industry Club under the Federation of Thai Industries (FTI), commented, â€Å"We’re confident that total auto production this year will reach 2. million units† (Viboonchart, 2012). Perhaps Australia ought to increase its imports from Thai car manufacturers rather than providing subsidies to Australian companies, assuming Thai cars are cheaper than the overall cost of producing an Australian car. Although countries can be seen as interdependent, barriers are often imposed to protect local i ndustries and jobs, discouraging the comparative advantage theory and potentially affecting economic progression and wellbeing. Another factor that contributes to countries not reaching full interdependency is the focus on regionalism. Regionalism is a method of opening trade amongst neighboring countries and is viewed positively as not only extending markets to neighboring countries, but as strengthening regional security and delaying globalisation. By forming close regional communities, countries can form trade agreements and other mechanisms that protect the region from the threats of globalisation, and still prosper economically through increased local business between countries in the region (Moshirian, 2009, p. 2-8). However, this push for regionalism may be obscuring some Asian countries’ economy’s ability to achieve higher profits, as the countries are still heavily reliant on other countries in different regions. We see this in the ASEAN official data release 2010, which shows that Singapore still exports 27. 97 percent of its’ total exports to countries in the EU (ASEAN Community in Figures (ACIF), 2010). This reliance demonstrates that partner countries are often unable to consume each other’s goods and therefore must export goods to other markets, outside of their own region. Whilst regionalism is still a form of interdependency between countries, the focus is on increasing business between neighbouring countries rather than all countries. Another exception to the interdependency of countries is when free trade agreements (FTA) are not efficient. The increase in free trade agreements since the end of the cold war across the world, predominantly in the Asia-Pacific, suggests countries depend on each other’s business for economic growth (Suominen, 2009). The Asia-Pacific Economic Cooperation (APEC) began as a forum in 1989, before becoming a regional trade agreement (RTA) in 1993. APEC’s main goal is to establish free and open trade and investment in the Asia-Pacific (APEC, 2012). However, trade agreements in the Asia-Pacific region have favored the manufacturing sector, with low tariffs and more freedom to trade, as compared to the agriculture sector, which has seen a high degree of protectionism from Governments in order to protect industry and jobs. This suggests that APEC’s goal is not entirely being reached (Suominen, 2009). Whilst FTA’s are effective in theory, Government intervention suggests that complete free trade is not apparent, thus obstructing the interdependency of countries to a certain extent. It is evident the interdependency of countries can be attributed to the political economy, that is, the political, legal and economic systems and position, of a country. Decisions made by Governments often affect other countries, and at times have adverse implications. A country’s legal system can both restrict and open up opportunities for other countries. Growing regionalism in areas such as Asia means there are closer economic ties between countries in the immediate region. The fluctuating strength of one economy can affect its regional partners, particularly in relation to currencies and interest rates. Whilst there are clearly benefits to be gained from a strong interdependency and reliance on other countries, there are also factors that hinder complete interdependency. When countries do not follow comparative advantage, or engage in inefficient free trade agreements, some of the potential benefits of interdependency can be lost. Often governments interfere in markets for their own political, legal and economic reasons, and the perceived opportunities that should flow from regionalism and other frameworks such as FTA’s are not realised. How to cite Political Economy in the Asia Pacific, Papers

Gay Rights Argumentative free essay sample

In the past decade, 31 states put to a vote the question of whether or not gay people should be allowed to get married. 31 states have put those minority rights up to a vote and in all 31 of those states, that minority rights issue has gone down to defeat. But here’s the thing about rights. They’re not actually supposed to be voted on. That’s why they’re called rights. † There should be legislation allowing same sex marriage in all states of the United States. They should be treated like any other American and receive the same rights as everyone else. Most states in the United States have voted against any legislation proposed to legalize gay marriage, this is unethical. Many of those in the Republican party and those who are very conservative believe that homosexuals are abominations and it is against religions to marry someone of the same sex. We will write a custom essay sample on Gay Rights Argumentative or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page What ever happened to separation of church and state? Another opposition to gay marriage is that it will ruin children’s views on life and harm their â€Å"Family Values,† but in reality does not. Many Americans state that allowing gay marriage will lead to interspecies marriages, among many others. Are the people of the LGTBQ community not Americans? They were born here in the United States, they are citizens too, that does not make them aliens and make it moral to take away their rights. The people of the community should be allowed to get married to whomever they love and choose to spend the rest of their lives with. It does not interfere with anyone else’s rights so why should Americans be able to take theirs away? Nine states in the United States have voted yes and legalized gay marriage, including Massachusetts, Connecticut, New Hampshire, Vermont, New York, Iowa, Washington, Maryland and Maine. Many other states have voted to allow civil unions and domestic partnerships. They allow for equality. They recognize these marriages and the rights to healthcare and benefits. When debating about religion there is a vicious cycle. Many Americans believe that it is against their religion to allow same sex marriage, but not everyone is religious and some individuals do not believe in anything. The issue of separating church and state comes into view because people are against allowing same sex couples to be married in the church. If legislation was passed only allowing same sex marriages to occur in courthouses would defeat that problem. They could keep their religion â€Å"sacred† while allowing those marriages to occur. For some Americans to state that allowing same sex marriages will ruin their children’s views on life is utterly wrong. It will not force any child to grow up and think they have to be part of the LGBTQ community but will in fact allow them to realize that it is acceptable to love whoever they love and it will be accepted by the United States government. Many children in the United States have grown up with homosexual parents and later married heterosexually. Gay parents do not have to have gay children. Allowing same sex marriage will not lead to interspecies marriage or other types of marriages that are not between two human beings. As Bill Maher said, â€Å"New Rule: Gay marriage wont lead to dog marriage. It is not a slippery slope to rampant inter- species coupling. When women got the right to vote, it didnt lead to hamsters voting. No court has extended the equal protection clause to salmon. And for the record, all marriages are â€Å"same sex† marriages. You get married, and every night, its the same sex. † It will still just be marriage, between two people who love each other and want to spend the rest of their lives together. Same sex marriage will be just that. It will not interfere with others lives but the people in the marriage. They are not abominations. They deserve the same rights as all Americans. The government of the United States should pass a law stating that same sex marriage should be allowed in all courthouses of the United States of America. Rights should not be voted on, they should just be our rights.

The Indolence of Filipinos Essay Example

The Indolence of Filipinos Essay When we talk about indolence it’s being about the laziness of Filipinos. We all know that many Filipinos are now indolence here in our society. But most of them are hardworking persons. And in my opinion I do not think that Filipinos are lazy because we are hardworking and independent group of people. And some of us are working in abroad just to raise our family in poverty especially to provide the basic needs of family the clothing, shelter and food.And because of that many Filipinos who strived hard just to give their children a decent life and proper education. But there are some who are indolence to reach their goal and lack of self-determination. With this, many Filipinos who are lazy to simply follow the rules and regulations in our society. Like the proper disposal of garbage and the traffic laws. This means that, by this simple instructions we tend to be independent, in other words lazy. Filipinos are sometimes tend to be lazy because of the low economy of our country. They are lazy finding solutions to their problems. That’s why many of us were influenced to do negative actions such as kidnapping, drug addiction, teenage pregnancy and not pursuing education trying to fit in and becoming part of a circle, not standing with the negative influences is truly the miserable thing that a Filipino with encounter. However, the thing that I must be proud of being a Filipino is that being hospitable to the other people and also they work hard under the heat of the sun like the farmers. Without them we are nothing because we don’t have nothing to eat.Also to the Overseas Filipino Worker or OFW they endure to leave their family and suffer the consequences to the other country. Even though there are others who are molested by their employee because to them we are just nothing, nothing but a low educated person. There are some who stand strong and not affected of what the foreigners treated the Filipinos. They have the strong determination that wi thout the Filipinos they are nothing, they only depend on us because we’re hardworking and most of them don’t know how to facilitate their own living. That’s why I’m proud to be a Filipino.

Free Essays on Felix Ziems Painting Evaluation

Evaluation of Quai de Esclaron’s/La Promenade Felix Ziem painted this painting some time in the 1840s-1860s. #Felix Ziem studied architecture in Dijon while painting landscapes with water colors even then in his youth. Then from 1841-1843, he lived in Russia and painted sights from the Bosphorus, and was influenced by Cort and Rousseau; also, he began to use mostly oil paint. He then traveled a lot and painted much of Venice and Turkey. This painting comes from his many impressionistic (even though he was pre-impressionist) paintings from Venice. #The title refers to the two protruding stone Esclaron piers visible in the foreground. The painting is painted with receding perspective lines in the near edge of the canvas protruding thoroughly balanced towards the left center. The subject is at first the obviously wealthy group beginning to embark on a leisurely trip down the Grand Canal. One woman is dressed in purplewealthy color another is in yellow, a darkened figure in blue must be a servant. Someone who looks to be a soldier in red is preparing the boat. A dark big brown figure is approaching the group with a flower arrangement. He seems to be poor and taking advantage of the chance to get some spare change for his counterparts in the closer foreground who are preparing the arrangements. #Behind this colorfully contrasting group is the awesome Doges palace. So these people are probably the Dukes family or friends; or perhaps other higher aristocracy. The palace and the building next to it are decorated with beauti ful architecture and notably a big sculpture of a nude woman reaching into the heavens. This leads the eye to the sky with few clouds and the not visible sun seems to be in the mid-low northwest. One must notice the many little arch bridges of the small canal walkways. The architecture designers of these old buildings had their work cut-out for them. It would be exciting to go out on a canal ride... Free Essays on Felix Ziem's Painting Evaluation Free Essays on Felix Ziem's Painting Evaluation Evaluation of Quai de Esclaron’s/La Promenade Felix Ziem painted this painting some time in the 1840s-1860s. #Felix Ziem studied architecture in Dijon while painting landscapes with water colors even then in his youth. Then from 1841-1843, he lived in Russia and painted sights from the Bosphorus, and was influenced by Cort and Rousseau; also, he began to use mostly oil paint. He then traveled a lot and painted much of Venice and Turkey. This painting comes from his many impressionistic (even though he was pre-impressionist) paintings from Venice. #The title refers to the two protruding stone Esclaron piers visible in the foreground. The painting is painted with receding perspective lines in the near edge of the canvas protruding thoroughly balanced towards the left center. The subject is at first the obviously wealthy group beginning to embark on a leisurely trip down the Grand Canal. One woman is dressed in purplewealthy color another is in yellow, a darkened figure in blue must be a servant. Someone who looks to be a soldier in red is preparing the boat. A dark big brown figure is approaching the group with a flower arrangement. He seems to be poor and taking advantage of the chance to get some spare change for his counterparts in the closer foreground who are preparing the arrangements. #Behind this colorfully contrasting group is the awesome Doges palace. So these people are probably the Dukes family or friends; or perhaps other higher aristocracy. The palace and the building next to it are decorated with beauti ful architecture and notably a big sculpture of a nude woman reaching into the heavens. This leads the eye to the sky with few clouds and the not visible sun seems to be in the mid-low northwest. One must notice the many little arch bridges of the small canal walkways. The architecture designers of these old buildings had their work cut-out for them. It would be exciting to go out on a canal ride...

Compounds with Heart

Compounds with Heart Compounds with Heart Compounds with Heart By Mark Nichol Heart appears as the first element in a couple dozen compounds, but the nouns are divided between open compounds (like â€Å"heart attack†) and closed compounds (as in the case of heartache), and a couple of adjectives are hyphenated (as with heart-healthy). Is there any method to the madness for these differing styles? Generally, terms associated literally with the central component of the circulatory system are closed compounds, while those with figurative meanings are open. Compounds having to do with the blood-pumping organ include â€Å"heart attack,† â€Å"heart disease,† and â€Å"heart rate.† Heartbeat is an exception in form, but the term is also used figuratively, as in â€Å"I’d go in a heartbeat† to refer to how quickly one would travel somewhere if given the chance. The closed compound heartburn, meanwhile, refers to a condition of the body, but it’s a colloquial term for indigestion that has nothing to do with the heart. (The pain is centered in the esophagus, which is close to the heart.) Nonliteral usage includes numerous nouns referring to love and its complications, including heartache and heartthrob, as well as adjectives for emotions surrounding positive feelings, such as heartfelt and heartwarming, that are closed. The only one of these words that has multiple part-of-speech variations is heartbreak: Heartbreaker refers to someone who habitually causes heartbreak, and a victim of such a person is heartbroken, though this emotion is also associated with disappointment (â€Å"She was heartbroken about not getting the job†) or betrayal (â€Å"Smith’s failure to support him left him feeling heartbroken†); the adjectival form is heartbreaking and the adverbial form is heartbreakingly. Other closed compounds allude to the heart as the core of the body, as in heartland to refer to the central part of a landmass, with a connotation that the region represents industriousness or other traditional values, and heartwood, which denotes the core of a tree. (The heartwood of a pine tree is called heart pine.) A type of fruit is called heart cherry, based on its physical resemblance to the stylized image of a heart, and a similarly shaped shellfish is called a heart cockle. Besides the adjective heart-healthy, the only hyphenated compound in which heart is the first element is the rarely used adjective heart-free, to refer to someone who is not in love and thus is less likely to become heartbroken. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Vocabulary category, check our popular posts, or choose a related post below:Dialogue Dos and Don'tsYay, Hooray, Woo-hoo and Other AcclamationsPersonification vs. Anthropomorphism

Assignment Example | Topics and Well Written Essays - 250 words - 291

Assignment Example In other cases where the survey instruments used are flawed, errors occur. Due to the flaws discussed, the results are normally misguided (Haring, 2008). From the onset, a telephone directory results in a number of biases. In some cases using the directories may lead to picking up respondents (sample) that does not represent the population being surveyed. The directory does not give enough details about the individuals; does not offer enough resource to establish the right sample space and size. Different research studies normally delve in a given set of information that make up the sampling frame based some characteristics. Telephone directory usually does not have the requisite information that can be used to determine the best sampling frame since it does not have all information (Reynolds et al, 2010). With regard to marketing research, measurement is the process of allocating a given number to the characteristics being analyzed in the marketing research survey and is usually based on pre-specified rules. Measurement mean refers to the precise way of measuring a given concept in a market survey. This is usually because, in some cases, there are many ways of measuring a concept hence precision (Haring, 2008). Reynolds, N. L., Simintiras, A. C., & Diamantopoulos, A. (2010). Theoretical justification of sampling choices in international marketing research: Key issues and guidelines for researchers.  Journal of International Business Studies,  34(1),

Non-Profit Organizations Essay Example | Topics and Well Written Essays - 1000 words

Non-Profit Organizations - Essay Example In general, nonprofit organizations are a significant part of the society and strive for the betterment and development of society rather than as a business models. Usually, nonprofit organizations are categorized based on the beneficiaries of their organizations, which may include youth, senior citizens, disabled people, animals, environment etc. One such organization is the California Adolescent Health Collaborative (CAHC), a nonprofit organization focused on improving and supporting the adolescent health and well-being in California. Its office is head-quartered in Oakland, California. Like many other nonprofit organizations, CAHC is also a public-private state-wide partnership of individuals and organizations. CAHC had an inspiring start by a group of individuals after attending a conference in 1995 held to review states’ efforts to promote adolescent health. Adolescence is the most sensitive phase of human life because youth in this phase tend to adopt various patterns of behavior and attitudes about life, work, career, and other activities. During this phase, most of the adolescents tend to get driven towards risky behaviors and habits, which can turn out to be harmful during later years of life. Hence, adolescents have to be watched and guided at the right time and in the right manner so that they realize the importance of correct behavior and living. With this aim, CAHC was set up to address adolescents’ wellbeing, which was eventually supported by the California State Department in 2001. Currently, the Director Sandi Goldstein is assisted by four other members on the board. The CAHC is supported by about 15-member steering committee, each member associated with an external organization, like school, university, healthcare sector etc. These volunteers are appreciated and recognized for their contribution towards service deliver and achievement of the desired results. The directors on board are also volunteers that had come together for thi s common mission. The CAHC has received immense help and encouragement from various trusts and foundations like Lucile Packard Foundation and the State run MCAH Program. CAHC is funded by government grants and also receives some private philanthropy. The CAHC has a variety of goals and functions to support and promote adolescent health. For example, they help adolescents with issues such as alcohol and drug abuse, behavioral problems, injured and accident victims, homeless, malnutrition and physical health etc. They also provide care for adolescents that had been victims of relationship abuse, domestic and sexual abuse. The CAHC has been actively involved in providing sex education to teens, access to contraceptives, family PACT laws and policies to facilitate access to contraceptive information. In 2006, California ranked first in the US in overall efforts to help women avoid unintended pregnancy (CAHC, 2010). The CAHC’s efforts have also helped in reducing the number of sex ually transmitted diseases considerably. The size and scope of CAHC are very difficult to be determined. CAHC has a variety of goals and has included a variety of like-minded members into its group that want to serve for adolescent health. CAHC also works towards decreasing adolescent suicide rate. CAHC further aims to increase physical activity and

Customer relationship management Essay Example for Free

Customer relationship management Essay Abstract Purpose – This paper aims to provide insights into the development and management of a customer community, informing product innovation and engaging customers in co-creation of a consumption experience. Design/methodology/approach – A review of the state of current knowledge about co-production, co-creation and customer communities is followed by discussion of the case study methodology. The case history of a leading player in the UK and international â€Å"sportkiting† market focuses on product innovation and customer-community development. Discussion re? ects in more detail on the lessons from the case for application of the principles in practice. Findings – The case company’s innovative product development strategy provides the catalyst for co-creation of a customer experience. Its marketing actions extend beyond product development and innovation to actively co-creating experiences with customers, fostering a sense of community among users, facilitating communication within that community, acting on the feedback, and continuously developing and maintaining the community relationship. Research limitations/implications – The company’s marketing strategy can be summed up as â€Å"customer community leadership†. This paradigm proposes a new role for businesses in sectors where there is a potential to develop and engage communities. It provides a context for the effective facilitation of customer knowledge management, within which marketing intelligence plays a signi? cant role. The ? ndings offer scope for further research into the nature of this phenomenon and its relevance to co-creation in other industry sectors, and into numerous aspects of the processes and impacts associated with customer communities. Originality/value – The case contributes to the literature of co-creation, demonstrating how it has been achieved through a marketing strategy and marketing mix in a particular customer community. Keywords Customer relations, Innovation, Relationship marketing, Leadership Paper type Case study Marketing Intelligence Planning Vol. 25 No. 2, 2007 pp. 136-146 q Emerald Group Publishing Limited 0263-4503 DOI 10. 1108/02634500710737924 Introduction. The increased complexity, globalization and knowledge-intensity of marketplaces require all businesses to make better use of their technological, organizational and marketing competences in order to survive. Contemporary organizations in highly competitive and highly innovative markets must be able to build market share quickly, by delivering fast, high quality, innovative solutions. The changing organisational environment has driven interest in organisational learning and knowledge management (Drucker, 1993; Prusak, 1997). Many studies have con? rmed customer knowledge as one of the most important knowledge bases for an organisation (Bennett and Gabriel, 1999; Chase, 1997), and there is a considerable interest in the potential of â€Å"co-production† and â€Å"co-creation† either individually or in community contexts, to enhance innovation and business performance (Gibbert et al. , 2002). Focus on the engagement of customers in organizational learning, innovation and knowledge processes heralds the dawn of a new paradigm of marketing intelligence in  which data and information are not simply gathered into databases and distilled to inform management decision making, but rather marketing intelligence is embedded in dynamic co-creation processes that involve customers as partners rather than subjects. Through a case study analysis and critique of a leading manufacturer of kiteboarding equipment, this paper seeks to provide insights into the engagement and management of a customer community, to inform product innovation and to engage customers in co-creation of a sporting experience. The case contributes to the literature of co-creation and speci?cally to the way in which communities can be enlisted in the co-creation of experiences. It begins with a literature review, outlining the state of current knowledge on co-production and co-creation and on customer communities, followed by a description of the case study methodology. A pro? le of the company, with particular reference to its product development and community development follows leads to re? ection in detail on the contribution from this case. Finally, conclusions and recommendations provide a summary of the issues. The concept of â€Å"customer community leadership† is proposed, and agendas for further research identi? ed. Literature review This section draws together current knowledge on two key themes: co-creation, or co-production, and customer communities. Research on both of these themes ? ts broadly within the paradigm or philosophy of relationship marketing. As the main plank of a marketing strategy, relationship marketing aims to build long term, mutually satisfying relations with customers, suppliers and distributors with the key objective of earning and retaining their long-term preference, loyalty and business (Foss and Stone, 2001; Peck et al., 1999; Buttle, 1996; Massey et al. , 2001). In discussing the absence of a consensus on the term relationship marketing, and on the appropriateness of the term, other authors have suggested that a focus on interactions and networks of interactions between businesses and their customers might be more meaningful (Healy et al. , 2001; Zoliewski, 2004). The concepts of co-production and customer communities both focus on interactions. Communities, in particular, involve networks of interactions. The theme of interaction between customers and organizations in product and service innovation is developed in the literature on co-production. Prahalad and Ramaswamy (2000) suggest that companies have to recognise that the customer is becoming a partner in creating value, and need to learn how to harness customer competences. One aspect of this will be the engagement of customers in co-creating personal experiences. The body of work on co-creation and co-production has grown in recent years. Kristensson et al. (2004) have examined the bene? Ts of involving users in suggesting new product ideas, ? nding that ordinary users created signi? cantly more original and valuable ideas than professional developers, whilst professional developers and advanced users created more easily reliable ideas. At a more modest level of customer engagement, Salomo et al. (2003) found that customer orientation in innovation projects (not necessarily, in this case, customer engagement) had a positive in? uence on NPD success and that the impact increased with the degree of product innovativeness. Similarly, Hsieh and Chen (2005) showed that new product development performance can be enhanced by interacting with users, and capitalising on user-knowledge management competences. Matthing et al. (2004) suggest that the Customer community and co-creation 137 MIP 25,2 138 value of customer involvement in new service development resides in the opportunity to facilitate proactive learning about the customer, and to understand and anticipate latent customer needs. Lilien et al. (2002) suggest that user contribution to the idea generation process is optimised through the careful selection of â€Å"lead users† to participate in the process. Dahlsten (2004) discusses customer involvement in the case of a product development project at Volvo Cars, which allowed the project management team to acquire an understanding of the customer through â€Å"customer presence†. A study comparing the sources of product and process innovation in large and small technology-based ? rms found that product developers in SMEs valued customers, co-workers, marketing and journals more highly, whilst suppliers were particularly valued by large ? rms (Bommer and Jalajas, 2004). Co-creation might be viewed as an aspect of customer-knowledge competence, the processes that generate knowledge about speci? c customers (Campbell, 2003). Gibbert et al. (2002, p. 460) describe customer knowledge management as a process in which organisations seek to â€Å"know what their customers know† and de? ne it as: . . . the strategic process by which cutting-edge companies emancipate their customers from passive recipients of products and services, to empowerment as knowledge partners. CKM is about gaining, sharing, and expanding the knowledge residing in customers, to both customer and corporate bene? It is thus concerned with an understanding of how to elicit and leverage knowledge from customers. Their emphasis on interacting with customers and co-production, extending to co-learning, lifts the focus from collecting data and information in order to learn about customers to learn with customers. They discuss ? ve different styles of customer knowledge management, including â€Å"prosumerism† where the customer acts as co-producer, and â€Å"communities of creation† in which groups of people work together, have shared interests, and want to jointly create and share knowledge. The focus of co-production research is often on product innovation and new product development, with some contributions relating to service development (Matthing et al. , 2004). However, Prahalad and Ramaswamy (2003), suggest a future in which the locus of innovation and co-production will shift from products and services to â€Å"experience environments†. This suggestion aligns with other proposals that the â€Å"experience marketing† era is on the horizon, and that it is becoming increasingly important for businesses to respond to the needs of the experience consumer (Li and Wei, 2004). Co-creation may take place in the context of customer communities. There is a considerable literature on customer clubs (Butscher, 2002; Gustafsson et al. , 2004; Stauss et al. , 2001) and loyalty schemes (Bolton et al. , 2000; Mauri, 2003; Passingham, 1998; Worthington, 2000). Only a small sub-group of such clubs and schemes can properly be described as customer communities, however, which should at the very least exhibit C2C interaction. To convincingly justify the use of â€Å"community† they should furthermore share a culture with norms, values and identity, and mutual interests and objectives. Fan clubs, interest clubs, and software user groups may constitute customer communities. Butscher (2002) identi? es the Kawasaki Riders Club, The Volkswagen Club, and Swatch The Club as examples which might be described as customer communities. On the other hand, loyalty schemes such as Tesco Clubcard, American Express, Airmiles, and Marriot Rewards are focussed on the B2C dimension of relationship marketing, and do little to cultivate or in? uence C2C interactions. Therefore, whilst they may be able to identify a relatively stable group of users, they have not created a community. One context in which there has been more discussion of customer communities is the virtual environment (Armstrong and Hagel, 1996). Some loyalty schemes use this channel to support C2C interaction. Virtual customer communities enable organizations to establish distributed innovation models that involve varied customer roles in new product development (Nambisan, 2002; Pitta and Fowler, 2005). Nambisan (2002) suggests that the design of virtual customer environments needs to consider interaction patterns, knowledge creation, customer motivation, and integration of the virtual customer community with the new product development team. Dholakia et al. (2004) explore the impact of group norms and social identity on participation in consumer communities. The wider literature on virtual communities and their role in learning and knowledge creation is also substantial, and may have perspectives to offer on the role of virtual communities in innovation (Hall and Graham, 2004; Davenport and Hall, 2002; Wenger, 2000). In conclusion, the themes of co-creation and customer communities have been identi? ed as important in the literature, but there remains a scope for considerable further work, speci?  cally relating to: . co-creation of experiences; Customer communities that exist in both physical and virtual space; and . the mechanisms and processes through which organizations can engage customer communities, as opposed to individual members of those communities, in co-creation. Methodology Case studies are a valuable way of looking at the world around us, and asking how or why questions (Yin, 1994). The case study design adopted in this paper may be described as a holistic single case design. Typically, single case designs are appropriate when the exercise has something special to reveal that might act as a point of departure for challenging received wisdom, prior theoretical perspectives and untested assumptions. A specialist in sporting kite technology was chosen as the basis for the case analysis in this paper for four reasons in particular, as follows: (1) The stated mission of Flexifoil International is to: â€Å"provide our customers with the ultimate Kitesports experience† (www.? exifoil. com/company). (2) Flexifoil has been consistently committed to product innovation. (3) Flexifoil works with customers and proactively builds customer communities to support customer engagement in co-creation of the kiting experience. (4) The active and extensive participation of one of the authors in the kiting community formed the basis for an in-depth understanding of the community building and co-creation processes observed. Company pro? le: Flexifoil International Through product innovation, the company seeks to design and develop the highest performance products, with new designs and products that support new kite-based Customer community and co-creation 139 MIP. 25,2 sporting experiences and events. Flexifoil build both their own customer community and the kite boarding community in general through customer service, distribution networks, sponsorship and promotion of the sports for which their products are used. They provide opportunities for the kite sporting community to interact, online and in other ways. Their community is thus built through B2B, C2B and C2C relationships and channels. 140 Product development Until the early 1970s, a kite had for hundreds of years been a piece of fabric controlled with one or two lines, designed to be hand-?own in windy conditions. What is now Flexifoil International started when two English university students effectively â€Å"invented† the two-line power kite by producing the ? rst to be sold commercially. Two larger kites with the evocative names â€Å"Pro Team 8† and â€Å"Super 10† established Flexifoil’s market position, and enabled the company to enter upon a period of innovation and experimentation that explored a range of different potential applications for power kites. Some of their innovations were successful, others less so, such as three-wheeled buggies designed to be pulled by a power kite or traction kite. The successful developments in materials and design technology by Flexifoil and its followers allowed this basic product to support today such diverse activities as kite boarding (water-based), snow kiting, kite land boarding, buggying, recreational power kiting, and sportkiting (â€Å"traditional† kiting). The company’s own product range now comprises: power kites, recreational kites, traction kites, and water re-launchable kites; buggies and boards; lines and control gear; and miscellaneous accessories such as clothing. Following the launch of a web site, with associated forums in which enthusiasts could meet and exchange ideas, Flexifoil’s sales increased by around 25 per cent each year between 1999 and 2004. Innovation continued, with the development of water-based kiting or kitesur? ng, and later kites for land boarding and snow kiting. Over the last thirty years, the company had thus effectively created a market, and maintained leadership in its particular niche, by means not only of product innovation but also engagement with and cultivation of a power-boarding community. Community development Distribution. The community development process begins with the company’s distribution network of authorised retail outlets. Initially, those were mainly windsur? ng and sur? ng shops, but more recently specialised kiting shops have entered the market. Signi? cantly for Flexifoil, some of those have developed into â€Å"kitesports centres† where customers can â€Å"? y before they buy†. At three Premier Kite Sports Centres, the most comprehensive Flexifoil range is available for trial in an environment characterised by knowledgeable staff and extensive facilities in a good location; activity training is also on offer. A smaller range of Flexifoil kites is sold through high street shops. The company also moves the product to market through training schools, academies and university kite clubs, to whom equipment is available at discounted rates or even free of charge if the outlet becomes an of? cial Flexifoil training centre. In addition to these bricks-and-mortar outlets, the company transacts a signi? cant proportion of its retail sales through internet distributors. It also sells spare parts,  branded clothing and a selection of promotional merchandise via Flexifoildirect. com, but restricts distribution of core products to distributors who can offer a full after-sales service. The objective of the company’s distribution strategy is to build, support and maintain an effective customer community. Promotion and marketing communication. The main platform of Flexifoil’s promotional programme is to communicate their commitment to after-sales support, and their ambition to maintain good relationships with both customers and dealer outlets. This strategy, in turn, generates positive word-of-mouth communication, and often act as a channel for customer feedback that can inform future product innovation and development. In pursuit of that objective, Flexifoil make extensive use of specialised advertising media, including every kite magazine in circulation, often running double-page spreads. A branded display stand for Flexifoil product catalogues is distributed to every dealer. To keep the brand at the centre of the kitesporting world, the company sponsors a team of kite boarders who compete around the world. The promotional mix thus embraces advertising, publicity, sales promotion and point-of-sale. Flexifoil furthermore use their web site and its forums proactively to develop the UK kiting community, especially pre-launch. Previews of new kites provoke discussion in the forums, and a level of interest that builds up over months of anticipation and typically generates high sales volumes immediately on the release of the product. This online communication channel brings customers together to exchange experiences, and sell equipment to each other. The company lays claim to the largest online kiting community, of nearly 7,000 members. The variety of forums available to its members specialise in the full range of sportkiting activities. The clear aim of the marketing communications strategy is, like the distribution strategy, to create a community of interest rather than one based simply on transaction. Discussion This discussion will draw out two themes from the case study analysis: co-creation, and customer communities. The study contributes a perspective on the co-creation of experiences, which  is a central element in the emerging paradigm of experience marketing. By continuing engagement with their customer community, the subject company has been able not only to gather feedback on the experiences associated with the use of its products, but also to add to them by offering opportunities, in both the real and virtual environments for customer to enjoy interactions with others who share their interests. It monitors and enhances the experience through the same channels. Whilst product innovation is stepwise, the dialogue and interaction with customers on which that innovation is based is continuous. This is not â€Å"co-production† in the sense that the term is used in new product development contexts, but rather in the service context, where the term refers to the fact that customers have a hand in the development of their own service experience. Nevertheless, experience â€Å"co-creation† in this case, embeds product innovation. The impact of this approach to co-creation is dif? cult to disentangle from the impact of other business and marketing actions. The signi? cant increase in sales in the years since the launch of the web site could be taken as one indicator, but it  Customer community and co-creation 141 MIP 25,2 142 is important to acknowledge the spiral nature of the community creation process. This increase in sales will have expanded the community, and probably also have intensi? ed customers’ engagement with the experiences that community members co-create with the company. The case also contributes some insights on the nature of customer communities. Though the company does ask customers to register their product and thereby collects personal contact details, it does not operate a customer community, club or loyalty scheme. Rather, the innovative and interesting products act as a catalyst for community creation through the medium of the â€Å"experiences† they deliver. The customer community comprises those who have participated in those experiences, enjoyed them, and wish to develop the interaction. Customers work in partnership with the company to build excitement and develop skill, and by sharing the experiences with others, add to the totality of the customer community. The company has taken a number of actions to facilitate this process, including working with distributors, sponsorship, engagement in events, training courses, and an interactive web site. Speci? cally, their approach to communication with their customers is sophisticated. The common view of marketing communications as a one-way transmission is replaced by a marketing communications strategy designed to build and reinforce the company’s position as a leader of a community. Traditional channels such as advertising, sponsorship, and even brand building are only elements in a complex web or network of marketing communications activities, involving C2C and B2B as well as B2C relationships. The company communicates directly with its customers, but also provides contexts which encourage them to â€Å"talk† among themselves. In addition, the marketing communications effort is â€Å"pushed† through distributors, not just in terms of the traditional advertising and branding, but also through the selection of distributors that can offer appropriate support and advice. These actors in the system have a role in welcoming new members into the community. They are supported in doing so by the existing on-line community, and various company-sponsored events at which members are encouraged to gather. The customer community has built gradually as the business has grown. As new products have been added to the product range to support new sports, new sub-communities have formed around them. The process of community development goes hand in hand with product development. Conclusions and recommendations The entrepreneurs behind Flexifoil International have simultaneously created a sport, and an associated sporting community. The company is clear that its mission as not simply to develop and distribute the best products but rather to deliver the most exciting kiting experience. This case study has demonstrates that the entire marketing mix is focussed not on transactions, or even relationship building, but rather on community creation. That community includes both consumers and dealers. Product innovation, distribution and promotion are tightly coupled with community creation. Community building is not just about increasing membership, or even about the engagement of members with the community, but focuses on the creation of a level of mutuality in which there is ongoing dialogue between community members and the company. Flexifoil has neither annexed an existing community, nor do they â€Å"own† one, although they do manage a virtual space through which the community can interact. Rather, their product innovation and the experiences that their product range provides have the potential to act as the catalyst for the community, whilst sponsorship, engagement in events, and the virtual space all facilitate the enhancement of the experience for community members. Other companies compete with Flexifoil for leadership of the power kiting community, both rival manufacturers and others keen to enhance the sportkiting experience. Many of these have web sites through which they seek to capture an online community. For example, one casts itself as â€Å"the kite ? yer’s portal to the internet† offering links to kite manufacturers and kite stores in the USA and Canada, to other power kiting web sites, to other kite ? yer sites, kite teams and clubs, and to magazines and newsgroups. Another claims to be â€Å"the online community that brings ? yers together† and a third promotes itself as â€Å"the internet magazine for kiters†. All offer different services and bene? ts to their customers, but for some, their engagement with the sport kiting community will be restricted to virtual space. Though Flexifoil has a strong brand presence as a manufacturer, it needs to encourage members to participate with it in â€Å"co-creation† if it is to deliver on its mission of providing customers with the ultimate kite sports experience. The approach to marketing strategy described in this case study can aptly be described as customer community leadership. By leading the sport kiting community, but not owning it, Flexifoil has created a community that will buy their products, co-create kiting experiences, provide insights that can inform innovation in the product, the experience and the community innovation, look forward to the next product release, and mutually enhance community members’ experiences of the company’s products and services. Embedded in this approach to community leadership are a number of more traditional marketing actions, such as new product development, advertising, and commitment to after-sales support. The distribution channels are designed to offer the support and training that is likely to enhance sport kiting experiences, but also to build relationships with dealers, and to bring sports kiters together. This is supplemented by opportunities for interaction in virtual space. Community development is achieved through a network of relationship-building actions, at the heart of which are enjoyable and shareable sports kiting experiences. Through community leadership, the company has created a context in which customers are thus from being passive recipients of products and services, and empowered as knowledge partners (Gibbert et al., 2002). In other words, it has thereby created a context that facilitates the processes of customer knowledge management. This is an approach to marketing intelligence and decision making embedded in dynamic co-creation processes that involve customers as partners. It is worth noting that the term â€Å"customer community leadership† can have two different meanings in practice. First, it may mean leadership of a community, in the sense of making it work, setting its direction, and participating in the shaping of experiences of community members. In this context, the focus is on factors such as member engagement, culture, norms, identity and community viability, in terms of the value delivered to all parties. Second, it can describe an avenue to market leadership, in which the business performance of an organisation over the longer term is de? ned and determined by the extent to which its leadership of a community of potential customers, or its power and capacity to lead, is greater than that of its competitors. Customer community and co-creation 143 MIP 25,2 144 In taking the development of the concept of customer community leadership forward, it will be important to explore the different styles and approaches that are and can be adopted by different ? rms and organizations. Given that another essential of successful leadership is followers, an important phenomenon for further study is the nature of â€Å"followership† in this context. This case study has focussed on the actions and strategies adopted by one business to build and bene? t from a customer community and to engage customers in the co-creation of an experience. In addition, it has demonstrated how both online and real-world communities can be enlisted to contribute to building the experience. There is a scope for considerable further study of the processes associated with the co-creation of the experience, and the details of how communities operate. Such research needs both to cover a wider range of organizations and business sectors, and to examine in more detail aspects of communities, co-creation and customer knowledge management. Some potential areas of investigation are: . Perceptions and views of different stakeholders as to the impact of the community and the contributions of different parties in the co-creation of the experience. . The pro? le of such customer communities in terms of loyalty, retention and customer lifetime value, including comparisons between online and real-world communities. . Community processes, including models of key processes of in? uence, knowledge and learning, identi? cation and role of â€Å"node† members, and the role of celebrity voices and endorsement. . The marketing actions that contribute to the cultivation of effective co-creation communities. References Armstrong, A. G. and Hagel, J. (1996), â€Å"The real value of online communities†, Harvard Business Review, Vol. 74, pp. 134-40. Bennett, R. and Gabriel, H. I. (1999), â€Å"Organisational factors and knowledge management within large marketing departments: an empirical study†, Journal of Knowledge Management, Vol. 3 No. 3, pp. 212-25. Bolton, R. N. , Kannan, P. K. and Bramlett, M. D. (2000), â€Å"Implications of loyalty program membership and services experience for customer retention and value†, Journal of the Academy of Marketing Science, Vol. 28 No. 1, pp. 95-108. Bommer, M. and Jalajas, D. S. (2004), â€Å"Innovation sources of large and small technology-based ? rms†, IEEE Transactions of Engineering Management, Vol. 51 No. 1, pp. 13-18. Butscher, S. A. (2002), Customer Loyalty Programmes and Clubs, 2nd ed. , Gower, Aldershot. Buttle, F. (1996), Relationship Marketing: Theory and Practice, Paul Chapman, London. Campbell, A. J. (2003), â€Å"Creating customer knowledge competence: managing customer relationship management programs strategically†, Industrial Marketing Management, Vol. 32 No. 5, pp. 375-83. Chase, R. L. (1997), â€Å"The knowledge-based organization: an international survey†, Journal of Knowledge Management, Vol. 1 No. 1, pp. 38-49. Dahlsten, F. (2004), â€Å"Hollywood wives revisited: a study of customer involvement in the XC90 project at Volvo Cars†, European Journal of Management, Vol. 7 No. 2, pp. 141-9. Davenport, E. and Hall, H. (2002), â€Å"Organizational knowledge and communities of practice†, Annual Review of Information Science and Technology, Vol. 36, pp. 171-227. Dholakia, U. M. , Bagozzi, R. P. and Pearo, L. K. (2004), â€Å"A social in? uence model of consumer participation in network- and small-group-based virtual communities†, International Journal of Research in Marketing, Vol. 21, pp.241-63. Drucker, P. F. (1993), Post-capitalist Society, Butterworth-Heinemann, Oxford. Foss, B. and Stone, M. (2001), Successful Customer Relationship Marketing, Kogan Page, London. Gibbert, M. , Leibold, M. and Probst, G. (2002), â€Å"Five styles of customer knowledge management, and how smart companies use them to create value†, European Management Journal, Vol. 20 No. 5, pp. 459-69. Gustafsson, A. , Roos, I. and Edvardsson, B. (2004), â€Å"Customer clubs in a relationship perspective: a telecom case†, Managing Service Quality, Vol. 14 Nos 2/3, pp. 157-68. Hall, H. and Graham, D.(2004), â€Å"Creation and recreation: motivating collaboration to generate knowledge capital in online communities†, International Journal of Information Management, Vol. 24, pp. 235-46. Healy, M. , Hastings, K. , Brown, L. and Gardiner, M. (2001), â€Å"The old, the new and the complicated – a trilogy of marketing relationships†, European Journal of Marketing, Vol. 35 Nos 1/2, pp. 182-93. Hsieh, L. F. and Chen, S. K. (2005), â€Å"Incorporating voice of the consumer: does it really work? †, Industrial Management Data Systems, Vol. 105 Nos 5/6, pp. 769-85. Kristensson, P. , Gustafsson, A. and Archer, T. (2004), â€Å"Harnessing the creative.

Death Penalty Essay -- essays research papers

Death Penalty   Ã‚  Ã‚  Ã‚  Ã‚  When turning on the television, radio, or simply opening the local newspaper, people are bombarded with news of arrests, murders, homicides, and other such tragedies. I believe murder, including the death penalty, is the worst thing that anyone could do. Since Hammurabi first introduced the notion of â€Å"An eye for an eye, a tooth for a tooth†, people have been arguing over whether this is just punishment. Those in favor of the death penalty argue that people should pay for the crimes they do. For them, death is the only fit punishment in some cases. This is not the case. The death penalty is, rather, unethical and wrong. A death for another death does nothing but satisfy one's need for revenge. How often do these concepts creep into the public’s mind when it hears of our ‘fair, trusty’ government taking away someone’s breathing rights? I am strongly against the death penalty because it violates God’s rules, costs the tax payers too much money, and the possible â€Å"wrongly accused.†   Ã‚  Ã‚  Ã‚  Ã‚  I do not support having the death penalty because it violates religious beliefs. Many religions, such as my own, Catholicism, follow the rules that God sent to us through the Ten Commandments. One of the most important of those ten state, â€Å"Thou shall not kill.† If someone is executing an individual, that clearly violates this commandment. Most of the people today are supposed to live Christian lives, but they don’t mind people getting killed. I am pretty sure if it were som...

Case Study Dove Evolution of a Brand

Q1: What was Dove’s market positioning in the 1950s? What is its positioning in 2007? Dove back in the 1950’s had one product that was the â€Å"beauty bar†, it was positioned upon its function as a superior product that doesn’t dry out the skin the way soap did. It was marketed through a mix of marketing communication tools like the TV, print media and bill boards. The advertising message was â€Å"Dove soap doesn’t dry your skin because its one-quarter cleansing cream†. All of these ads were illustrated with photographs that showed cream being poured into a tablet.In addition; the ads were shot with natural looking women rather than models to convey the benefits of the product. Dove in 2007 had a mix of personal care products in addition to the soap, such as deodorants, hair care products, facial cleaners, body lotions and hair styling products. It was positioned as aesthetic need for consumers; it didn’t focus on the functional bene fits but on the need to feel good by representing a point of view about the concept of beauty.It delivered this message through campaigns such as Real Beauty and Self-Esteem that questioned the true meaning of beauty, and the high standard that media set to the concept of beauty. Dove used in its campaigns oversized models and elderly women in order to convey the message† Dove shifted from broadcast media to digital media, such as YouTube videos and written blogs. A short movie called evolution was the proof of success as it was viewed 3 million times during three months (it is viewed 15 388 230 times today! . The wide exposure of the digital controversial campaigns gave dove free media on TV, blogs, social networks. TV shows like Today show and Good Morning America talked about these campaigns and Oprah Winfrey show was inspired by the self-esteem campaign and dedicated an episode to discuss the self-esteem concept with centre attention on the dove campaign. Q2: How did Unile ver organize to do product category management and brand management in Unilever before 2000? What was the corresponding structure after 2000?How was brand meaning controlled before 2000 and how is it controlled at the time of the case? Before 2000, Unilever lacked a unified brand identity and brand managers were allowed to set the direction in each geographic region. There was very no control of the brand across the regions where Unilever products were marketed. For example, Unilever produced ice cream under the wall’s brand in the UK and most parts of Asia, The Algida Brand in Italy, Langnese in Germany, Kibon in Brazil, Ola in the Netherlands, and Ben & Jerry’s and Breyers in the United States.Unilever organized their marketing using a brand management system, offering multiple brands within product categories. Each brand operated independently with its own brand manager who had the responsibilities of a general manager. In February 2000, Unilever initiated a five-ye ar strategic plan called â€Å"Path to Growth† in order to centralize the company’s brand portfolio and to create a unified global identity. Unilever reduced the number of brands from 1,600 to 400 and changed its brand management strategy.Under the new Masterbrands strategy, global brand categories were established for each Masterbrand, which were responsible for creating a global vision and inspiring cooperation from all geographic markets. Under this strategic initiative, the responsibility for a brand was split between two groups: Brand Development that is responsible for advertising, strategy, innovation, and long-term market share; It is global in scope. And Brand Building that is decentralized according to region; accountable for growth, profit, cash flow, and short-term market share.Before 2000, according to the traditional media that has been used and the fixed message of dove as, the brand meaning was tight and centered on a specific concept that dove is a uni que soap that is ? cleansing cream or moisturizing cream. In the time of the case study, and after the exposure of the creative campaigns, the brand meaning is open because of the unique message it delivered which was a point a view, this provoked discussions and debates about the real beauty of women. Q3: Spend a little time searching blogs to get a sense of what people are/were saying about Dove.What does this discussion contribute to the meaning of the brand? I searched many blogs talking about dove, in particular the self-esteem and Real beauty campaigns. I noticed that a lot of bloggers counted on statics that were published by dove about self-esteem and beauty and show an emotional link to the campaign, for example a blogger named Jennifer Beer wrote after addressing some of dove’s facts about self-esteem: â€Å"When I read these statistics, it made me cry. As a mother of a daughter I'd hate to see er become part of these statistics, so I will make sure to tell her eve ry day how beautiful she is† In addition, the blogs illustrated a great engagement of the audience in the campaign, a blogger named Blythe Newsome said in the beginning of a blog that was describing her experience with dove self-esteem campaign: â€Å"When I heard about the Dove Self-Esteem Movement I knew I wanted to get involved†. Another blog I found on wordpress. com, praised Dove for using ordinary women as models in its advertisement to change women’s attitudes about beauty as well as how they perceived themselves.I found a sarcastic funny blog at Bros fail blogs wondering how will dove’s â€Å"real beauty campaign† looks like if it was for men, with this picture attached to the blog! I think all of the blogs that I reviewed reflects the massive success of the campaigns, the amount of exposure that they received over the free digital media is phenomenal weather it’s a positive feedback or a funny picture! Such exposure would help any co mpany gaining a market share and retaining the message of the brand because of its controversy and open end horizons.Those discussions and reviews contribute powerful meaning to the brand in a positive way. Q4: Footnote 1 of the case leads you to a blogger who asks, with reference to the age of YouTube advertising, â€Å"Is marketing now cheap, fast and out of control? † Footnote 2 refers to Dove as having started a conversation â€Å"that they don’t have control of. † In â€Å"When Tush comes to Dove†, Seth Stevenson writes about the â€Å"risky bet that Dove is making. † Do you see risks for the Dove brand? Seth Stevenson’s article, When Tush Comes to Dove suggests that Dove is taking too much risk.The brand’s nontraditional marketing may lead consumers, or potential customers, to believe that Dove products are for unattractive, over-weight women, or those who don’t consider themselves to be beautiful. I don’t think th is might happen, because the message doesn’t send a counter message that beautiful women aren’t beautiful! The message brings up the issue of beauty for specific segment of women. In addition; such campaign would add to the value of the brand because of the contribution in the awareness of the people as part of its social responsibility obligations.Furthermore, dove is the pioneer in the market to launch such campaign, and it might create a new trend for competitors to follow. I believe dove took the first mover advantage out of these campaigns. Let’s assume that it this negative effect that Stevenson’s talked about would occur, according to Exhibit 4 a total of 18% of respondents think that they are beautiful, sexy, attractive, pretty and stunning. If they consider the received message as negative and stopped using dove products; it wouldn’t be a great loss comparing to the 82% that will get a positive message.

Social Influence and the Branch Davidians

Social Influence And The Branch Davidians Abstract I examined compliance gaining strategies used by David Koresh to influence his followers. His claim to be Jesus Christ himself, and his promise to grant his followers eternal life, was highly effective in obtaining his followers compliance. I examined the Branch Davidian’s response to David Koresh’s influence. I observed their willingness to surrender their basic human needs, personal safety, and that of their children. Compliance-gaining strategies used by the Alcohol Tobacco and Firearms (ATF) agents during the 1993 siege at the Branch Davidian compound were also examined. Social Influence and The Branch Davidians David Koresh used various compliance gaining strategies to gain the allegiance of his followers who according to Time. com (1993) were also known as the Branch Davidians. His followers responded with compliance, ultimately arming themselves in a standoff at their compound in Waco Texas, against the Bureau of Alcohol Tobacco and Firearms. The ATF then used compliance gaining strategies in a failed attempt to end the standoff peacefully. David Koresh used methods such as moral appeal, promises, and threats as compliance gaining strategies. It could be considered immoral for a religious person to choose to oppose God, therefore a moral appeal was a highly effective compliance gaining strategy for Koresh to use. Time. com (1993) wrote that Koresh taught his followers saying, â€Å"if the Bible is true, then I’m Christ. † He was appealing to their desire to be moral people who obey the requests of their Lord and Savior. Relentlessly delivering scriptures to his followers was another form of moral appeal. Koresh implored their compliance by appealing to their moral commitment to obey the scriptures of the Bible. Koresh realized that his followers would accept the logic that moral people do not disobey the Bible. Time. com (1993) wrote that David Koresh quoted the Bible (Revelation 2, English Standard Version) saying â€Å"Do not fear what you are about to suffer†¦Be faithful unto death, and I will give you the crown of life. † Koresh was using a strategy known as â€Å"promise† (Alberts, 2009, p. 11), to gain compliance. Koresh was promising his followers that, just as the Bible foretold, their actions would indeed be rewarded. Koresh used the threat of war as a compliance gaining strategy. He convinced his followers that they would eventually have to prove their allegiance to him by waging war against the enemy. If they were going to be prepared for the impending war, it would be necessary for them to watch movies that prepared them mentally for war. They would also have to participate in military style training, in order to ensure their victory over their enemies. Koresh convinced his followers that the presence of the ATF at their compound was indeed the sign that the war that they were expecting was upon them. David Koresh’s followers responded to compliance gaining strategies with compliance, obedience, and conformity. Females of the group showed compliance by marrying David Koresh and by allowing their daughters to marry him as well. Their tendency to comply may have been because they perceived Koresh as having the authority to demand these unions. Another possibility is that their commitment to the group necessitated consistency in their actions in support of the group. This would require that they comply with all demands made upon group members. Group members conformed to the explicit rules of the group. According to Time. com (1993), Koresh proclaimed, â€Å"all the women in the world belonged to him and only he had the right to procreate. † Therefore, the explicit rules of the group dictated that David Koresh had a right to sleep with any woman in the group. Group members conformed to implicit rules of the group as well. Its members did not question David Koresh’s authority. Koresh instructed his followers to ready themselves for war by training for it. So group members displayed obedience to his demands by participating in what Time. com (1993) reported as â€Å"military style drills† in preparation for war. David Koresh’s followers displayed obedience when they armed themselves against police at their compound in Waco, Texas. The bureau of Alcohol Tobacco and Firearms used â€Å"liking† (Alberts, 2009, p. 11) as a compliance gaining strategy during the standoff with David Koresh and his followers. This strategy proved to be effective at times and ineffective at other times. Time. com (1993) reported that ATF agents used a â€Å"respectful† approach. This approach to gain compliance was initially successful and it resulted in the release of twenty-one children and sixteen adults. However, because the ATF used this strategy excessively, it lost its effectiveness and ultimately it garnered a response in opposition to the previous response. According to Time. com (1993), Koresh ultimately responded with disdain and mockery to repeated attempts by the ATF to use respect as a strategy to gain his compliance. The ATF’s failure to achieve compliance with requests that the group members exit the compound resulted in the deaths of the very people that they were attempting to protect. The compound, set ablaze, claimed the lives of numerous Branch Davidians. Compliance gaining strategies can be highly effective. Unfortunately, in addition to positive results, these strategies can produce negative results as well. Compliance gaining strategies, when effective can lead to a person’s freedom from hostile captors. However, failed attempts at these strategies can also result in the death of many people. Compliance, obedience, and conformity can lead to a willingness to make choices that society at large would deem reprehensible. These types of social influence can cause a mother to neglect her maternal instincts and willingly put her children in dangerous life-threatening situations. Compliance can be a formidable weapon against a perceived threat. References Alberts, J. PhD, Ayers, J. PhD, Busha, R. PhD, & Holtz, M. M. A. (2009). Interpersonal Effectiveness. Rancho Cucamonga: Channel Custom Gibbs, N. (May, 1993) Oh My God, They’re Killing Themselves! Time. com, 2, 5. Retrieved from http://www. time. com/time/daily/newsfiles/waco/050393. html Lacayo, R. (March, 1993). Cult of Death: Holed up in a Texas fortress, David Koresh and his followers fervently believe he is Christ – till death do them part. Time. com, 1, 3, 4. Retrieved from http://www. time. com/time/daily/newsfiles/waco/031593. html

General Book Club Questions for Study and Discussion

General Book Club Questions for Study and Discussion As a member or leader of a book club, you are likely to be reading books on a wide variety of topics, both fiction and nonfiction. No matter the genre, age, notoriety, or length of the book of the moment, book club questions can kickstart or enhance your group discussion. Whether you are discussing characters and their actions, setting, theme, or images, having a guide to questions that will lead to fruitful exchanges on your enjoyment - or lack thereof - of the book, plot, and even its moral implications can help make your discussion more productive and keep it on track. Before Diving In Before you dive into the heavy plot points, character development, themes, or other weighty subjects, start off your book club discussion by finding out everyones  first impression of the book, advises Sadie Trombetta, via Bustle. Doing so, and starting slowly, will give you a jumping-off point to discuss what about the selection kept you turning the pages, she says, or what made the book difficult to get through. These introductory questions can help you ease into the more detailed book discussion. Did you enjoy the book? Why or why not?What were your expectations for this book? Did the book fulfill  them?How would you briefly describe the book to a friend?In a book in which the author was not a character or was not doing first-person reporting, was the author present in the book anyway? Was the presence of the author disruptive? Or did it seem appropriate or fitting?How would you describe the plot? Did it pull you in, or did you feel you had to force yourself to read the book? Characters  and Their Actions Before other elements of the book, such as the  setting, plot, and  theme, the characters who inhabit the book will either infuse the work with life or drag it down to dull reading. Your book club may encounter many types of characters:  you may have a round, flat, or stock character, or even a traditional  protagonist. Knowing what kinds of characters the author has used to populate her novel or book is key to understanding the story she is trying to tell. After asking introductory questions as discussed above, put the following book club questions before your group members.   How realistic was the characterization? Would you want to meet any of the characters? Did you like them? Hate them?If the book was nonfiction, do you think the characters accurately portrayed the real events upon which the book was based? If not, what would you have changed to make the book more accurate?Who was your favorite character?Which character did you relate to most and why?Did the actions of the characters seem plausible? Why? Why not?If one (or more) of the characters made a choice that had moral implications, would you have made the same decision? Why? Why not?If you were making a movie of this book, who would you cast? Setting, Theme, and Images Many  writers  believe that the setting is the most important element of any fictional work. Whether or not you agree - for example, if you believe the storys characters are the most significant element - setting can have considerable influence over the events, feeling, and mood of a story. If the setting is a horse racing track, such as with a Dick Francis novel, youre sure to find yourself reading about horse owners and trainers, jockeys, and stablehands working hard to prepare their mounts, as well as spirited and competitive races. If the setting is London, events may be influenced by the heavy fog and damp, dank cold that city experiences. Just as importantly, a books theme is the main idea that flows through the narrative and connects the components of the story.  Any imagery the author uses is sure to be connected to the characters, setting, and theme. So, focus your next set of book club questions on these three elements. Following are a few ideas: How does the setting figure in the book?  If the book was nonfiction, do you feel the author did enough to describe the setting and how it might have influenced the plot or narrative of the book?How would the book have been different if it had taken place in a different time or place?What are some of the books themes? How important were they?How are the books images symbolically significant? Do the images help to develop the plot or help to define characters? Summarizing Your Reading Experience One of the most enjoyable aspects of a book club - indeed, the very essence of why books clubs exist - is to talk to others who have collectively read a given work about their impressions, feelings, and beliefs. The shared experience of reading a single book gives members a chance to discuss how it made them feel, what they might have changed, and, significantly, whether they believe that reading the book altered their own lives or perspectives in some way. Dont move on to your next book until youve thoroughly hashed out some of these conclusion-type questions. Did the book end the way you expected?If the book was based on real events, what did you already know about this book’s subject before you read this book? Did the story reflect what you already knew? Do you feel the book helped enhance your knowledge and understanding of the subject?If the book was nonfiction, what did you think about the author’s research? Do you think s/he did an adequate job of gathering the information? Were the sources credible?At which point of the book were you most engaged?Conversely, were there any parts of the book that you felt dragged?How would you describe the pace of the book?What three words would you use to summarize this book?What, if anything, set this book apart from others youve read in a similar genre?What other books have you read by this author? How did they compare to this book?  What did you think of the book’s length? If it’s too long, what would you cut? If too short, what would you add?Would you recommend this book to other readers? To your close friend? Why or why not?